Molly Sunday is the owner of Ritual Provisions, which she started in 2016 to serve the Entrepreneurial Holistic, Pagan, and New Age community. Working in the advertising industry for over 10 years had left hear feeling creatively unfulfilled.
What I like about Molly is she is really good at what she does. I have not used her services personally but as an artist and an owner of my own brand I know exactly the hard work she puts in. I find it even more challenging in this genre of pagan and new age branding/marketing because somehow aspects of it are still in a time-warp.
The cards in the images are The Golden Thread designed by Tina Gong. Part of Labyrinthos Academy
I specialize in helping Holistic, Mystic and Mind-Body-Spirit clients brand their small business with affordable design solutions. – Molly Sunday
Q: I’ve been following you for a while personally and you popped up again on The House of Twigs feed. How awesome is it that you have these type of design services?
Tell us a little about what you do. What led you down this path of focus?
A: I work in Design and Advertising. Creating work for large brands like Coke and Regions Bank. I more recently began to offer my services individually to small Mystic and Mind-Body-Spirit businesses. I have always felt that this community had a bit of a struggle in the branding arena and I want to help make that process a little easier for them.
Q: Is there anything about you and your background you would like to share?
A: I spring from a well of diversity. That’s the big one and it effects the work I do. I think it actually makes me a more flexible designer. I’m the daughter of New Age Hippies so I grew up thinking about spirituality as a fluid thing, not something set in stone. My Grandmother was Norwegian so there was quite a bit of Scandinavian Design influence. but I also have some African roots as well. I’ve lived on the West Coast and the East Coast of the US. Raised in the country, live in the city. Nothing is solid. I can change directions on a dime, which is natural for me. This can help immensely when pinpointing what’s right for a companies look and feel design wise.
Oh, and I’m also a crazy Tarot Enthusiast! My dad had Tarot cards when I was growing up and my daughter inherited his collection. I think I really started to love them more when she took an interest in them too. I hope to design an Oracle Deck eventually.
Q: What are the specific challenges when branding or designing for a company within the mystic or witchy genre?
A: I think this area has suffered a bit in the design arena. This is just something I noticed growing up through my own observations. I think its partially because people in this genre tend to be a bit creative themselves and everyone has their fingers in the pot deigning their own stuff. In my experience it works so much better when you have someone who specializes do this work for you. Just like you would hire someone to do you accounting or you would hire someone to do your advertising. These things tend to be better thought out when you can really focus on the aspects of your business that really need your attention. Of course a lot of people end up doing their own design work because it’s just more economical, especially when you are just starting out. I am very aware of the how expensive it can be to hire a Designer. That’s why I do my best to create pricing that’s affordable for smaller businesses. Sticker shock really sucks so I try to avoid it.
Q: Do yo have any suggestions you would like to share with those struggling to brand their company?
A: Don’t be afraid to hire someone to help you creatively! Branding yourself is very hard. Even as a Designer it was difficult for me to create my own brand. It’s different having someone else do it for you. It’s less of a headache and probably even a bit liberating. Many people avoid hiring someone because they fear the cost of it. Again, it doesn’t have to be expensive and your always given an estimate before any work or money exchanges hands. It doesn’t all have to be done at one time either. You can start out with something as simple as your logo and business card and then go from there to other things. Branding generally takes time.
Q: Where can clients find you and follow you on social media?
Creator, Curator and Writer of THOT & Owner of Keven Craft Rituals, galley and boutique of handmade skincare products & metaphysical boutique in Eugene, OR. Erika is a fine artist, mother, lover of beer and a former roller derby player.